Ben Michel

Developer Advocate


Ben is a Developer Advocate at InVision (the first!), and has been defining what DevRel means for design software there for the past 2 years. He’s also been involved in the open source community supporting foundations & technologies like OpenJS, Node.js, JavaScript, and browser APIs since 2011. He cares a lot about standards, and maturing business strategy and technologies through them.

In his spare time, Ben leads hacker meetups in Portland (pdxnode, donut.js, Web Audio PDX) – and jumps at any opportunity he can to make musical experiences through the web or on record!

Creating the DevRel Identity for your Company

## Leverage the uniqueness of your role
Tasks like ‘making your company’s API more accessible’ are tactical aspects of being DevRel and generally well understood. Creating boundaries around what ‘DevRel’ means within your company’s context is much more difficult.

In this talk we’ll cover what it takes to create, foster, and deliver strong opinions to the right people, at the right time – in order to help shape great developer experience outputs for your company over time.

*Hint:* Most of the work is done by adopting a few solid principles which will help you successfully influence your company’s culture, communication, and collaboration – from both the ground up, and the top down.




DevRelCon is brought to you by Hoopy.

Talk to us about developer relations training, strategy, research, and execution support for your team.

[email protected]