Jonathan Gottfried


Major League Hacking

Jon Gottfried is a co-founder of Major League Hacking, the global community for student developers. Jon previously worked as a Developer Evangelist at Twilio and Echo Nest, served as National Director for StartupBus, and co-created the Hacker Union. Jon loves building new technology and teaching people to do the same. He graduated from SUNY Stony Brook University in 2011 and was recently named to the Forbes 30 Under 30 Education category and the Stony Brook 40 Under 40 for Entrepreneurship.

Iterating on Developer Marketing..with Metrics!

Learn how and why three different developer marketing campaigns were improved through analysis of quantitative and qualitative metrics.

We’ll cover three case studies, each focused on a different developer marketing tactic and platform: Event Marketing, Technical Content, and Digital Promotion.

For each case study, we’ll deep dive into the goals of the campaign, the initial problems we encountered, a variety of perspectives to analyze the campaign’s performance, and the experiments we ran to improve it based on our learnings.



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