Kaitlyn Barnard

Developer & Community Marketing


Kaitlyn leads Developer & Community Marketing at Kong, the world’s most popular open source microservice API gateway and platform. Prior to joining Kong, Kaitlyn worked at The Linux Foundation where she focused on developer outreach, and awareness and adoption of open source cloud-native and JavaScript technologies. She is currently the editorial lead for the Kubernetes blog and a member of SIG-Docs where she is passionate about growing both code and non-code contributions to the project.

Community Building Best Practices: Creating Successful and Sustainable Ambassador Programs

Ambassador programs exist to empower community members with tools and resources needed to promote a technology, educate the community, and encourage contributions. But convincing people to advocate on your technology’s behalf can be easier said than done, especially with so many competing programs out there nowadays. So how are some of the most popular communities achieving success?

In this talk, Kaitlyn will share best practices for building Ambassador programs that have been learned through building the Cloud Native Ambassador and Kong Champions programs. Many of the examples in this talk will be centered around open source communities, but are relevant to anyone tasked with building an Ambassador program around their technology.

This talk will cover:
– How to build a sustainable and engaging Ambassador program from scratch
– How to encourage and incentivize contributions
– How to measure and communicate the business value of your program

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