Head of Marketing and Community
Kat is a marketing professional with several years of consultancy experience under her belt. Heading up the Marketing and Community Team at Tecknuovo Kat has quickly immersed herself in the tech Meetup scene and found her home at Meetup Mates, where everybody who’s interested in technology is welcome. When she’s not at work, Kat loves to spend time with her foodie friends finding interesting places to eat out. With a Masters in Classics, she loves to read historical fiction and spends as much time as possible in Italy.
Meetups are an integral part of the tech world both professionally and personally. Looking at the State of Developer Relations Report 2019, 77% of Developer Advocates use meetups to reach out to developers. Meetups are where software engineers can be hit with inspiration, where developer advocates can share their companies’ innovations, where people can come together and solve problems. It’s in everyone’s best interest to ensure that everyone who wants to attend, can.
Through community feedback, we discovered certain issues with meetup attendance. The lack of support for first time meetup attendees inspired the creation of Meetup Mates, the online and offline community initiative that offers a supportive network to meetup attendees which helps make attending meetups more accessible for everyone. We found that 42% of respondents wanted to attend meetups but didn’t because they had no one to go with. 25% had never attended because of social nervousness.
In this talk, Megan and Kat will share more about the initiative, the highs and lows of creating a positive environment, and growing a community within a community. Attendees will learn why there is a need for Meetup Mates, how it’s making the community more accessible and inclusive, and why their mission is so important. Everyone has the right to have an opportunity to be part of the tech world they love, here’s how you can help make that happen.