Mike Stowe

Head of Developer Marketing


Having built several Developer Relations and marketing programs from the ground up, Mike has consulted and advised some of the top companies as they’ve built out their DevRel programs. Today he runs Developer Marketing at RingCentral, where he has helped to more than double the community of one of the top ranked cloud communication providers with over 400,000 customers.

The Hierarchy of Developer Needs

We all (well almost all of us) love events. We love getting hands on and helping developers. But as we build out our program are we actually helping developers succeed? What are their actual needs, and are we taking the proper steps to make sure that we can help the most developers? In this session we’ll take a look at the Hierarchy of Developer Needs, and how you can utilize this model to balance your efforts and ensure your users are successful using and evangelizing your technology.



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